We couldn’t help but fall for the Prince. So we gave him the fairytale treatment he deserves – putting him center stage with a fairytale book on the new Prinzen Rolle Stories packaging. Because just like our favorite stories, the moment we open a book, we’re instantly drawn into another world. And opening the new Prinzen Rolle Stories is no different: with six cute cookie designs to discover, it’s not only exciting, but also incredibly delicious. But our fan love didn’t stop there. To make sure the Prince truly gets the spotlight he deserves, we created a matching TVC and social assets to bring the launch to life.
Through 3D product design and a newly developed Prince illustration, we created a Stories cookie that looks almost too good to eat. Alongside it: our charming Prince holding his fairytale book, inviting cookie lovers to dive into a legendary world full of stories, imagination, and adventure. Go ahead and see yourself: