A chili-flavored vodka – arguably the hottest collab of the year. To celebrate the release of this taste explosion at OMR, we transformed the festival grounds into a fiery experience zone. Alongside the ultra-long bar and a crew in real fire suits, everyone was hyped for the ultimate highlight: a volcano that, right at the moment of eruption, blasted an exclusive set by DJ ESKEI83 and ice-cold ABSOLUT® TABASCO™ shots into the crowd. Now that’s how you celebrate a product launch!
