Like a mother who cares for around 40,000 children: that's LHM. Together with the state capital of Munich, we developed the new employer brand “München, unser Kindl” (Munich, our child) – caring, authentic, and with a clear stance.

In our brand talk with LHM, we discussed how an administration can become an employer brand that radiates closeness, pride, and belonging. And why exactly that makes all the difference in the Munich job market.

Employer branding that hits home – right in the heart of the city.

Click here for the LHM case study.