When a project name is long enough to enjoy a couple of delicious drinks from the iconic Italian brand behind it while you’re still reading, you know you’re in for something special. With “Ramazzotti x Roy Bianco & Die Abbrunzati Boys for the new Ramazzotti Limoncello Limited Edition” (cheers!) we created a cult moment from the very first second of the very first Reel. Across social. Through giveaways. On the shelves and in the glass. On set and on a limited-edition jersey. In the hearts of fans — and alongside Germany’s most successful Italo band on some of the biggest stages. Safe to say: we’re full of Amore for this one.
