Once upon a time, there was a Prinzen Rolle cookie rolling through the vast world of social media. Full of nostalgia, but lacking a clear direction. Yet it already had everything a great social post needs. So, we rewrote the fairy tale: Guided by the phrase "More fairy tales, please.", we transformed the account into a more contemporary, audience-relevant brand experience, showcasing Prinzen Rolle's classic range, new product launches, and limited editions alike. Everyday moments became a little more magical through inspiring content, DIYs, gamified formats, and plenty of delicious cookie content.
