With heart and passion. With creativity. With an untamable thirst for a cold one. Or, in short: with Schmackes. That’s our guideline for the new Hellbier SCHMACKES which is taking over the West of the republic by storm with its mild taste. It’s not just putting an end to the pilsner era (finally). It's turning up the volume on social media, in stores, and on taste buds everywhere. Bold, loud or smooth, in a can or a bottle. So don’t just drink a beer on the go: grab a SCHMACKES and go all out!