Together with LEICHT&CROSS, we asked ourselves why everyone on social media talks about his or her feed. The answer is obvious: because people want to be fed with crispy content. And this is exactly where we serve up a format for the traditional brand that is more edgy than the crispbread itself: a sitcom – completed with an extensive social media campaign on all major platforms. And you're right: shouldn't it actually be called flatforms, since it's about flatbread? Our investigative teams are still working on the question.
